As I sit down to write this for the 10th time, I caught myself stepping into my usual patterns. Writing that cold, traditional, executive bio. Born and raised in Brazil, moved to California at 18 to attend the University of Southern California. Graduating, moving to New York City jobless and quickly landing an opportunity to freelance at Stella McCartney’s Press Office and later at Fashion Powerhouse KCD before returning to LA  to continue in the world of Fashion PR. While back in LA, having the honor of representing brands such as Stuart Weitzman, Nicolas Kirkwood, Monique Lhuillier, Vivienne Westwood, Mary Katrantzou, Tanya Taylor and ALO Yoga… working with stylists to dress some of the biggest celebrities under the sun including Taylor Swift, Gwyneth Paltrow, Regina King and Michelle Obama. Living my then singularly focused dream!


Welcome to my Second Life. My Authentic Life, the life I am certain that I am meant to live. The life I get to Create with the unique gifts of being me and still living in my First Life. Maybe that’s just code to being in your mid 30s and knowing you can do it all. Just as I have been inspired by so many, helped through 2020 by so many, I’m here to pay it forward. I’m here to inspire you. Armed with a Health Coaching Certificate from the Institute of Integrative Nutrition (IIN), Yale Certificate in The Science of Wellbeing, heading a powerful Fashion, Wellness and Beauty Communications Agency (LION VIP Relations) and devouring every book and podcast and study on health, wellness and biohacking while cooking every grain free and “healthier-for-you” recipes that have become staples and on demand by our pickiest and not so healthy friends. Putting all my learnings to the test, being my own guinea pig and sharing my life with you.


Along the way, being inspired by incredible trailblazers and visionaries such as Oprah, Maya Angelou, Michelle Obama, Gwyneth Paltrow, Marianne Williamson, Taryn Toomey, Angela Manuel Davis and all those who have paved the path in committing to a kinder, better, more inspired world.  Thank you, SO much.


Now it is time for me to introduce myself to you. I give myself to share all cool (and even the not so cool) discoveries with you. I hope this leap of mine leads you to live your dream while leading an exuberant life. That you learn, become curious and become more than one thing. We can all do multiple things, try new things, work on several things in order to live our greatest, whole lives.


Its 2021. Welcome to The 21 Edit.


xx Juliana Pires Johnson 

Founder + Editor-In-Chief